LISTEN TO THIS EPISODE IF YOU ARE MAKING SALES, BUT IT DOESN’T QUITE FEEL LIKE YOU’RE BANK ACCOUNT IS EVER GROWING

We’re digging into one of the most overlooked problems in small business: profit leaks.

I’m breaking down how to spot the hidden gaps that quietly eat away at your margins, why your pricing structure might be holding you back, and the key shifts that turn “busy but broke” into sustainable, scalable profit.

Whether you’re afraid to look at your numbers or just unsure what they mean, this conversation will give you clarity, confidence, and the exact steps to get off the treadmill and start seeing real money stay in your business.

What You’ll Learn in This Episode:

• The real reason sales don’t always equal profit• How to identify where money is leaking in your business• Why most pricing formulas on the internet don’t actually work• The difference between healthy revenue and busywork revenue• How perceived value impacts what you can truly charge• The four-step audit I use to uncover hidden profit gaps• The biggest pricing mistakes small business owners make• How to build a pricing strategy that supports long term growth• What to fix first if your bank account isn’t matching your sales• Simple mindset shifts to make managing your numbers empowering (not overwhelming)

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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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