LISTEN TO THIS EPISODE IF YOU WANT A CASE STUDY OF THE BIGGEST BRANDS IN THE WORLD: APPLE

Apple remains the most valuable brand in the world, but cracks are starting to show. After the release of the iPhone 17, customer excitement dropped, and critics started asking: has Apple stopped innovating?

In this episode, I unpack what’s really happening behind the scenes. How Apple’s slowed innovation, predictable launch cycles, and powerful community ecosystem are reshaping its brand identity. You’ll hear what small businesses can learn from Apple’s strategy (and what mistakes to avoid) to build deeper loyalty and longer term growth.

What You’ll Learn in This Episode:

• The real difference between innovation & iteration and why customers can feel the gap

• How Apple’s yearly launch routine is backfiring and what that means for your release strategy

• What Apple’s community loyalty teaches us about brand retention

• How to build connection and consistency without betraying your unique value proposition

• The hidden lesson behind Apple’s slowdown that every founder should pay attention to

• The biggest risks of losing consumer trust and how to rebuild it before it costs you

• A framework to evaluate your own brand positioning before your audience loses interest

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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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