395: “Biggest Mistakes When Scaling Product Sales to a Million Dollars A Year?” // COACHING SESSION
Manage episode 510336846 series 3580762
LISTEN TO THIS EPISODE IF YOU WANT TO KNOW WHAT OFTEN HOLDS PEOPLE BACK FROM HITTING 7 FIGURES & BEYOND IN BUSINESS
In this case study style episode, I unpack the biggest misconception that keeps product based founders stuck below seven figures. Chasing more channels, more products, and more tactics. When the real unlock is refining what already works and adding fuel in the right place.
I’ll walk through the common plateau points, share Grace’s multi six figure question, and break down the exact approach I use to help clients leap to seven figures with healthier margins and less chaos.
What You’ll Learn in This Episode:
- Why “try everything” stalls growth at multi six figures
- How to find (and double down on) the few levers driving most of your revenue
- The three bucket focus for scale: visibility, community, conversion
- How to run an A-S-O-E review: analyze, sustain, optimize, expand
- When to add complexity (wholesale, distribution, new channels) vs. when to simplify
- Practical metrics to spot leaks in your funnel and fix them fast
Timestamps:
00:00 Introduction and Episode Overview
00:56 Common Plateaus and Listener Question
02:47 Biggest Misconception in Scaling to Seven Figures
04:32 Refining and Doubling Down on What's Working
06:46 Analyzing and Optimizing Your Business
10:25 Scaling Strategies and Expansion
17:00 Conclusion and Final Thoughts
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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus
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398 episodes