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If your Instagram feels like it has a mind of its own right now, this episode is for you.

In November 2025 Instagram quietly shifted the way the feed works, showing more recommended content from accounts people do not follow yet. Great for discovery. Confusing for small business owners who suddenly feel invisible.

In this episode of Small Business Growth Addicts I break down what has actually changed, why it has happened, and how to work with the algorithm instead of fighting it. You will learn how to use each content format on Instagram with a clear purpose so your posts are not just “thrown up and hoped for the best” anymore.

I discuss:

• What Instagram’s latest update really means for small business owners
• Why your feed is full of accounts you do not follow and what that means for your content
• The true job of each format
  • Reels = attract new ideal clients
  • Carousels = nurture and convert existing followers
  • Stories = your direct hotline to warm followers
• The ideal weekly mix of attract, nurture, convert content
• Why getting specific about your ideal client has never been more important
• How scroll stopping hooks work and why they are not “icky clickbait”

Resources Mentioned in This Episode

Everything I mentioned in the episode is linked for you below:
Finding Your Ideal Client as a Small Business Owner - Free Podcast Episode
Ideal Client eBook
3 Step Story Strategy - DM me on Instagram
Free Download of my Bestselling Social Media Planner
Should you DIY or Outsource your Social Media - free Podcast Episode
Reels with Hooks mentioned in Episode:
Hook no.1
Hook no.2
Hook no.3

If you are ready to stop posting and praying and start using Instagram with a clear plan, pop your headphones in and let’s get you seen and getting sales.

We would love to welcome you into our incredible mentorship community! All the info & join us here

Thanks to our Growth

• Connect with Amanda on Instagram: @amandahughes.uk
• Growth Addicts Show Notes: Read the blog + grab freebies + guest links
• Small Biz Community: Join Get Seen Get Sales and get the support, strategies & accountability you need to grow your business on social media with confidence. Learn more
• Free Small Business Downloads: Access all of Amanda’s freebies in one place → Get them here
• Exclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts