Breaking Free from Hustle Culture: How Women in Business Can Work Less & Live More with Jo Hooper
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Are you tired of hustling 24/7, chasing “success” while feeling exhausted, undervalued, and stuck?
In this powerful episode of Small Business Growth Addicts, I’m joined by Jo Hooper — founder of Get Wildly Free — to unpack how hustle culture is rooted in patriarchy and capitalism, and why so many women in business end up becoming their own worst bosses.
Jo shares her journey from two corporate breakdowns to building a business that prioritises freedom, joy, and living life now.
We dive into:
- How hustle culture keeps women small, burnt out, and broke
- The subtle ways entrepreneurs recreate toxic corporate dynamics in their own businesses
- Practical steps to put yourself first and reclaim your time, energy, and confidence
- Why success doesn’t have to mean sacrifice, and how you can build a business that feels as good as it looks
Special thanks to our sponsor
This episode is sponsored by Diane at Quinn Hypnosis.
Diane helps small business owners reduce anxiety, overcome overwhelm, and find more balance through her Better Balance, Better You programme. Whether you’re looking for group support or personalised 1:1 sessions, Diane tailors her approach to your needs so you can feel calmer, more confident, and more in control.
👉 Connect with Diane on Instagram → @quinnhypnosis
Connect with Jo Hooper
👉 Grab her free Me First Diary Reset: Download here
👉 Watch The Sht List* on Instagram: Click here
If you’re a small business owner ready to ditch the hustle and create a business that supports your life (not the other way around), this episode is for you.
Don’t forget to follow and subscribe for more real conversations on building a business that lasts.
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