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In this episode, Eric chats with David Burden, Director of Sales and Biz Dev at Arketek, a leading Salesforce consultancy. David drops some great tips on smart sales strategies, using tech to grow your biz, and avoiding common small business pitfalls. They cover everything from the (fading) future of cold email to how AI and automation are changing the sales game. Plus, David shares practical ways small businesses can streamline their sales process and use CRM data to find more ideal customers. Packed with useful insights for anyone looking to scale smarter.

00:00 Introduction and Guest Overview
01:42 Common Sales Mistakes in Small Businesses
03:44 The Future of Cold Email and Sales Strategies
05:37 AI and Automation in Sales
07:50 Automating Small Business Operations
10:30 Choosing the Right CRM
14:12 Building a Sales Playbook
17:29 The Value of Adding Value in Sales
18:37 Tracking Sales Metrics for Small Business Owners
19:10 Leveraging Customer Lifetime Value
21:39 Competing with Big Businesses
22:12 The Importance of Local Networking
25:03 Architect's Elevator Pitch
26:41 Future Trends in Sales and Business Technology
32:51 Conclusion and Final Thoughts

David Burden, CSP, Arketek

https://www.linkedin.com/in/david-burden1/
https://arketek.ca/