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Ep 48: Confessions of a Graphic Designer: Lizzy Wolfe tells all
Manage episode 476076599 series 3555445
Graphic designer Lizzy Wolfe shares practical strategies for creating professional branding on a small business budget, emphasizing the importance of consistency and thoughtful customization.
• Come to designers with your mission statement and brand strategy already prepared to reduce costs
• Balance your personal brand with your business brand, especially important as your company grows
• Customize Canva templates by changing colors and fonts to match your brand for a cohesive look
• Create a brand kit in Canva Pro to store your logos, colors, fonts, and custom templates
• Consider Squarespace or Wix for small business websites instead of WordPress or Canva
• Consistency across all platforms is the key marker of professional branding
• Invest marketing dollars in foundational brand elements, email marketing, and social ads with clear calls to action
• Marketing budgets can include time investment through consistent organic content creation
Follow Lizzy and Big Bad Creative:
Big Bad Wolfe Creative's Facebook
Big Bad Wolfe Creative's Instagram
Big Bad Wolfe Creative's Linkedin
Big Bad Wolfe Creative's Website
Check out the Small Business Bestie Website
Follow along on the Small Business Bestie Pod Facebook
Join the growing community on Facebook: https://www.facebook.com/groups/smallbusinessbesties
Connect with Michelle on Facebook at https://www.facebook.com/bestiemichellesmock
Check out the Small Business Bestie Website
Chapters
1. Introduction to Lizzie Wolfe (00:00:00)
2. Cost-Saving Brand Strategy Tips (00:01:38)
3. Personal vs Business Brand Balance (00:04:14)
4. Common Branding Mistakes to Avoid (00:06:43)
5. Website Platform Recommendations (00:09:33)
6. Marketing Budget Advice for 2025 (00:11:43)
7. Webinar Details and Closing Thoughts (00:16:28)
53 episodes
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