Darren Clark is a seasoned software product builder dedicated to crafting solutions that address real business challenges. With a passion for delivering meaningful outcomes, Darren emphasizes the importance of aligning software development with business goals rather than creating for the sake of it.

Having built hundreds of software products, Darren has a deep understanding of what drives a product's success or failure. His expertise spans the entire product lifecycle, from Idea Validation, UX, and Design, to Partnerships, Distribution, Pricing, and Development. Through his company, Dazlab, Darren focuses on building software products that truly impact businesses’ bottom lines and meet customer needs—without over-engineering or unnecessary features.

Darren is also the founder of Handl, a payment platform designed for software providers and their clients, which ensures alignment between scope, payments, and asset exchange.

Previously, Darren co-founded Webling, a digital creative agency where he spent 13 years working with major clients and earning numerous local and international awards.

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