In this episode of Recipes for Success, we dive into the powerful role of data in the fresh food industry with Mike Mauti, at Execulytics Consulting. With over 25 years of experience in Canadian retail—most notably in senior leadership at Loblaw—Mike brings a wealth of knowledge on how analytics, execution, and strategy intersect to drive measurable success in the grocery sector.
Mike shares how Execulytics helps fresh food suppliers, producers, and brands make smarter, faster decisions through tools like The Produce Report: Canada, Produce DNA, and Efficient Consumer Surveys. His work bridges the gap between what consumers want and how retailers deliver—offering clients a strategic edge rooted in real data, not guesswork.
We also explore his career journey, including two decades at Loblaw where he led major teams and operations across merchandising, workforce management, and retail strategy. Now, as a respected voice in the industry and a contributor to the Canadian Produce Marketing Association and Vineland Stakeholder Advisory Council, Mike is helping shape the future of fresh retail in Canada.
If you’re in the food business and looking to improve your market positioning, understand your customers better, or navigate retail relationships with more confidence, this episode is packed with actionable insights.

https://execulytics.ca/
https://www.linkedin.com/in/mikemauti/

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