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TikTok’s Travel Push, Booking.com’s Big Add and Hyatt’s High-End Bet
Manage episode 509296690 series 2530458
Content provided by Skift. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Skift or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
TikTok formally launched Travel Ads, giving brands action-oriented ad formats (single video, catalog video, carousel) to target users engaging with travel content—an audience TikTok says is 2.6x more likely to book after searching on the platform. Booking.com will add roughly 150,000 attractions via a direct integration with FareHarbor, expanding U.S. supply and tapping operators that also list on rivals like Viator and Klook. Park Hyatt unveiled “Luxury Is Personal,” its first major campaign in 5+ years, as Hyatt accelerates luxury expansion—aiming to woo guests and developers amid gaps in key U.S. cities and a 146% luxury footprint increase since 2017.
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Manage episode 509296690 series 2530458
Content provided by Skift. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Skift or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
TikTok formally launched Travel Ads, giving brands action-oriented ad formats (single video, catalog video, carousel) to target users engaging with travel content—an audience TikTok says is 2.6x more likely to book after searching on the platform. Booking.com will add roughly 150,000 attractions via a direct integration with FareHarbor, expanding U.S. supply and tapping operators that also list on rivals like Viator and Klook. Park Hyatt unveiled “Luxury Is Personal,” its first major campaign in 5+ years, as Hyatt accelerates luxury expansion—aiming to woo guests and developers amid gaps in key U.S. cities and a 146% luxury footprint increase since 2017.
Connect with Skift
LinkedIn: https://www.linkedin.com/company/skift/
WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/
Facebook: https://facebook.com/skiftnews
Instagram: https://www.instagram.com/skiftnews/
Threads: https://www.threads.net/@skiftnews
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X: https://twitter.com/skift
Subscribe to @SkiftNews and never miss an update from the travel industry.
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Similar to Skift Daily Travel Briefing
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continue reading
Welcome to Crimetown, a series produced by Marc Smerling and Zac Stuart-Pontier in partnership with Gimlet Media. Each season, we investigate the culture of crime in a different city. In Season 2, Crimetown heads to the heart of the Rust Belt: Detroit, Michigan. From its heyday as Motor City to its rebirth as the Brooklyn of the Midwest, Detroit’s history reflects a series of issues that strike at the heart of American identity: race, poverty, policing, loss of industry, the war on drugs, an ...
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