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The First Step to ABM is Activation: How to Take the First Step of ABM so it Won’t Fail

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Manage episode 388945071 series 3234523
Content provided by Chatfunnels. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chatfunnels or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Mason Cosby, Founder of ScrappyABM. Mason, a speaker from the Demand Gen Summit, will discuss how to take the first step of ABM so it won't fail. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps:

4:15 – What are some challenges of implementing new technology?

6:53 - Missed meeting playbook.

7:49 – Description of activation plays and complementary products.

9:40 - Outbound sequences and tech gaps.

14:38 - B2C and B2B business examples.

17:43 - Experimenting with sequence messaging and handoffs.

19:39 – What is the sales team's role in sourcing pipeline?

23:17 - Closing Remarks.

  continue reading

161 episodes

Artwork
iconShare
 
Manage episode 388945071 series 3234523
Content provided by Chatfunnels. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chatfunnels or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Mason Cosby, Founder of ScrappyABM. Mason, a speaker from the Demand Gen Summit, will discuss how to take the first step of ABM so it won't fail. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps:

4:15 – What are some challenges of implementing new technology?

6:53 - Missed meeting playbook.

7:49 – Description of activation plays and complementary products.

9:40 - Outbound sequences and tech gaps.

14:38 - B2C and B2B business examples.

17:43 - Experimenting with sequence messaging and handoffs.

19:39 – What is the sales team's role in sourcing pipeline?

23:17 - Closing Remarks.

  continue reading

161 episodes

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