This week on Sierra Rec Now, we sit down with Carl Ribaudo—tourism analyst, strategist, and industry thought leader. Carl shares his unique perspectives on Sierra Nevada tourism, hidden gems he's discovered over the years, and how visitors can contribute to the long-term success of the region.

Since COVID, the Sierra Nevada has seen an influx of visitors, shifting the conversation toward stewardship, discovery, and responsible tourism. In this episode, we sit down with Carl Ribaudo—tourism strategist, analyst, and industry thought leader—to discuss how destinations are adapting to these changes and how visitors can find deeper connections to the places they explore.

🔹 Topics Covered:

• The shifting tourism landscape post-COVID (0:00)
• How destinations are embracing stewardship and management (5:30)
• The unique “vibes” of different Sierra regions (6:30)
• The role of creativity and messaging in destination experiences (11:10)
• Carl’s personal hidden gems—from Death Valley to Blue Lakes (17:30)
• Why going counter to the crowd leads to the best experiences

Carl also shares a powerful reminder: “People need to give a place the attention it needs and deserves, instead of just landing where everyone is.” Tune in for a rich conversation about exploration, connection, and how to create your own Sierra story.

Tune in for expert insights on economic trends, destination marketing, and responsible travel in the Sierra!