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475: Why Your Podcast Isn't Making Money (and How to Fix It)

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Manage episode 499924617 series 1048136
Content provided by Nicaila Matthews Okome | Side Hustle Pro Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicaila Matthews Okome | Side Hustle Pro Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This week I’m back with a solo episode where I’m giving you the tools to make money with your podcast. When I became a full-time podcaster in 2017, I focused on my revenue streams like brand partnerships, sponsorships, courses, and VIP programs, leading to having over 10 million episode downloads to date. I’m here to help you get your podcast to that same level.


In this episode I’m sharing:

  • Effective Marketing: How you’re going to optimize content planning and to get people to consistently see what you are offering
  • Thinking Outside the Box: Exploring non-traditional sponsorships and multi-channel packages like retreats to generate revenue beyond just downloads
  • Creating Value: How to produce content and services that your audience genuinely wants to pay for

Highlights Include:

  • 02:49 The Importance of Podcast Setup
  • 05:15 Narrowing Down Your Podcast Topics
  • 09:50 Understanding and Serving Your Audience
  • 14:33 Creating a Content Plan
  • 16:39 Effective Marketing Strategies
  • 19:00 Consistent Marketing Practices
  • 21:24 Thinking Outside the Box for Sponsorships
  • 25:54 Creating Content People Want to Pay For
  • 28:17 Recap and Action Steps

Check out episode 475 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


Links mentioned in this episode

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media Info

Side Hustle Pro – @sidehustlepro

#SideHustlePro


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

484 episodes

Artwork
iconShare
 
Manage episode 499924617 series 1048136
Content provided by Nicaila Matthews Okome | Side Hustle Pro Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicaila Matthews Okome | Side Hustle Pro Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This week I’m back with a solo episode where I’m giving you the tools to make money with your podcast. When I became a full-time podcaster in 2017, I focused on my revenue streams like brand partnerships, sponsorships, courses, and VIP programs, leading to having over 10 million episode downloads to date. I’m here to help you get your podcast to that same level.


In this episode I’m sharing:

  • Effective Marketing: How you’re going to optimize content planning and to get people to consistently see what you are offering
  • Thinking Outside the Box: Exploring non-traditional sponsorships and multi-channel packages like retreats to generate revenue beyond just downloads
  • Creating Value: How to produce content and services that your audience genuinely wants to pay for

Highlights Include:

  • 02:49 The Importance of Podcast Setup
  • 05:15 Narrowing Down Your Podcast Topics
  • 09:50 Understanding and Serving Your Audience
  • 14:33 Creating a Content Plan
  • 16:39 Effective Marketing Strategies
  • 19:00 Consistent Marketing Practices
  • 21:24 Thinking Outside the Box for Sponsorships
  • 25:54 Creating Content People Want to Pay For
  • 28:17 Recap and Action Steps

Check out episode 475 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


Links mentioned in this episode

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media Info

Side Hustle Pro – @sidehustlepro

#SideHustlePro


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

484 episodes

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