How did a UK 🇬🇧 electronics vendor successfully expand globally 🌏, competing against industry giants, and grow 🔺 exports to over 40% of their business? In this podcast episode, John Davies, former Managing Director of TDSi, reveals some of the strategies that transformed a regional Access Control 🚪 vendor into an international player. 🚀 🔑 Key insights include: ✅ How to compete against better-funded competitors from China and the US ✅ Building successful partnerships in Asian markets 🤝 ✅ Smart cost management that helped weather the 2008 financial crisis 💰 ✅ The secret to winning major contracts against industry giants like Honeywell ✅ Innovative approaches to product development and manufacturing 🏭 ⭐ Bonus: Hear John's candid advice for entrepreneurs starting electronics businesses today! Don't miss this deep dive into real-world business growth strategies for physical security companies.