Kash Rocheleau went from executive assistant to CFO, then to CEO of a $30M+ company in just five years. She wasn’t chasing titles, she was chasing opportunities, learning, and creating value.
In this episode of Show Your Value with Lee Benson, Kash shares:
- How she moved from EA to CEO without a pedigree or master plan
- Why chasing titles for the wrong reasons leads to burnout
- The truth about leadership, servant stewardship, and creating value
- How sugar reduction, health, and nutrition tie into her business at Icon Foods
- Why curiosity, resilience, and transparency matter more than credentials
Her views on hiring, team culture, and balancing passion with responsibility
This is a raw conversation about leadership, growth, and doing the work to create value for people, teams, and customers.
📌 Connect with Kash Rocheleau:
Website: iconfoods.com

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