What makes a legendary leader? Garry Ridge shares the secret sauce behind growing WD-40 from $300M to over $3B without ever laying off a single employee.
In this episode, Lee Benson sits down with Garry Ridge, the man who led WD-40 for 25 years and built a tribal culture that turned a simple blue and yellow can into a global icon. From psychological safety to the “maniac pledge,” Garry unpacks the specific systems, leadership behaviors, and values that created unstoppable team performance and deep employee loyalty.
- Why most company cultures are fake (and how to fix yours)
- How to lead with both a heart of gold and a backbone of steel
- The business value of “learning moments” and removing fear
- Why servant leadership scales and micromanagement kills
- The real legacy great leaders leave behind
Take the Dumb*ss Quiz & Get Garry's Free Playbook
https://www.thelearningmoment.net
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https://www.linkedin.com/in/garryridge/

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/