The Man Who Saved Marvel from Bankruptcy and Built a Billion-Dollar Exit
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On this episode of Show Your Value we sit down with Peter Cuneo, the legendary turnaround CEO who rescued Marvel Entertainment from bankruptcy and transformed it into a global powerhouse, eventually selling to Disney for $4 billion.
Peter shares the leadership lessons that guided him from serving as a Navy officer in Vietnam to running billion-dollar companies. He reveals:
- How Marvel’s “wagon wheel strategy” with 4,700 characters built unstoppable synergy
- Why not knowing anything about movies or comic books gave him an advantage as CEO
- The 28 Essentials of Superhero Leadership from his upcoming book
- How to build trust, culture, and resilience in high-pressure turnarounds
- Why emotional strength and knowing when to step aside are critical for leaders
Whether you’re an entrepreneur, executive, or future leader, this conversation is packed with practical advice on business turnarounds, leadership development, and creating long-term value.
Peter Cuneo is the former CEO of Marvel Entertainment, widely known as the “turnaround guy.” He has led multiple global companies through successful transformations and is the author of Superhero Leadership: 28 Essentials for Every Leader.
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