RETENTION GURU, Jimmy Kim "How to Turn Your Shopify List Into a Profit Machine"

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RETENTION GURU, Jimmy Kim "How to Turn Your Shopify List Into a Profit Machine"

6d ago 1:10:58

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Blasting random emails and calling them campaigns is not a strategy. Only 2% of the emails brands send are automations, yet they drive about 40% of email revenue. In this episode of Shopify1Percent, I sit down with Jimmy Kim, cofounder of Sendlane and host of The ASOM Pod, to dig into how Shopify merchants can flip retention into their biggest profit driver. From RFM segmentation to automations that print money while you sleep, this is one you don’t want to miss.

Key Take-aways

Why only 2% of emails being automations is the biggest missed opportunity in ecommerce
The compounding effect of repeat purchases (26% more likely to buy after order two, 39% after order three, 48% after order four)
Tactical strategies to make automations like abandoned cart, post-purchase, and shipping updates do the heavy lifting
How SMS can drive instant results when used smartly alongside email
Why Shopify merchants need to obsess over CLTV-to-CAC ratio, not just ROAS
Practical ways to segment customers using RFM analysis without overcomplicating things

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Resources & Links Mentioned in the Show
Jimmy Kim on LinkedIn: https://www.linkedin.com/in/jimmykim
Sendlane: https://www.shopify.com
Bold Commerce Apps: https://boldcommerce.com/shopify

38 episodes

#Entrepreneur #Business #Jay Myers