Are Guest Checkouts Secretly Killing Your Shopify Growth?

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29d ago 54:52

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70% of your Shopify orders are guest checkouts. Let that sink in. That means 7 out of 10 customers are basically anonymous drive-bys who may never come back, and worse… they’re worth 2–3x LESS in lifetime value compared to logged-in customers. Ouch.
But what if you could give every guest shopper all the perks of a logged-in account without making them create yet another password they’ll forget in 30 seconds? That’s exactly what Rohan Mahadevan, former PayPal exec and now founder of Node, is building with “Commerce 3.0.” In this episode, we dive into how merchants can turn one-time buyers into loyal repeat customers with zero friction. If you run a Shopify store, this conversation might just change how you think about checkout forever.

KEY TAKE-AWAYS

Guest checkout makes up 70–80% of Shopify orders, but guest shoppers typically have 2–3x lower LTV than logged-in customers.
Node’s Commerce 3.0 creates a logged-in experience for guest shoppers without requiring passwords, accounts, or server-side storage.
Merchants can instantly engage guest buyers with loyalty, reorders, and personalized offers.
Customers keep their data on their own device, creating privacy, trust, and speed.
Implementation takes under 2 minutes for Shopify merchants with no disruption to checkout flow.
This shift eliminates the traditional “pros vs cons” of guest checkout and flips it into an opportunity.

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RESOURCES:

Node Connect: https://www.nodeconnects.com
Rohan Mahadevan on LinkedIn: https://www.linkedin.com/in/rohan-mahadevan-59414/
Shopify: http://shopify.pxf.io/N9z95v
Bold Commerce Apps for Shopify: https://www.boldcommerce.com/shopify

44 episodes

#Entrepreneur #Business #Jay Myers