Are Guest Checkouts Secretly Killing Your Shopify Growth?

Shopify1Percent - The Shopify Podcast to be the Top 1% of eCommerce Stores with Jay Myers

Content provided by Jay Myers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Myers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

5d ago 54:52

MP3•Episode home

70% of your Shopify orders are guest checkouts. Let that sink in. That means 7 out of 10 customers are basically anonymous drive-bys who may never come back, and worse… they’re worth 2–3x LESS in lifetime value compared to logged-in customers. Ouch.
But what if you could give every guest shopper all the perks of a logged-in account without making them create yet another password they’ll forget in 30 seconds? That’s exactly what Rohan Mahadevan, former PayPal exec and now founder of Node, is building with “Commerce 3.0.” In this episode, we dive into how merchants can turn one-time buyers into loyal repeat customers with zero friction. If you run a Shopify store, this conversation might just change how you think about checkout forever.

KEY TAKE-AWAYS

Guest checkout makes up 70–80% of Shopify orders, but guest shoppers typically have 2–3x lower LTV than logged-in customers.
Node’s Commerce 3.0 creates a logged-in experience for guest shoppers without requiring passwords, accounts, or server-side storage.
Merchants can instantly engage guest buyers with loyalty, reorders, and personalized offers.
Customers keep their data on their own device, creating privacy, trust, and speed.
Implementation takes under 2 minutes for Shopify merchants with no disruption to checkout flow.
This shift eliminates the traditional “pros vs cons” of guest checkout and flips it into an opportunity.

🫶 Support the amazing sponsors that make this show possible 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold
RESOURCES:

Node Connect: https://www.nodeconnects.com
Rohan Mahadevan on LinkedIn: https://www.linkedin.com/in/rohan-mahadevan-59414/
Shopify: http://shopify.pxf.io/N9z95v
Bold Commerce Apps for Shopify: https://www.boldcommerce.com/shopify

41 episodes

#Entrepreneur #Business #Jay Myers