How do you scale and optimize 45+ Shopify stores without losing your mind—or your margins?

In this episode of Shopify Happy Hour, Dan Cassidy sits down with Dov Quint, Storefronts Lead at OpenStore, to explore the playbook he’s built for operating dozens of DTC brands at scale.

You’ll hear:

• How OpenStore standardizes tech stacks without sacrificing performance
• Why A/B testing offers (and pricing) is non-negotiable
• Creative growth tactics like cashback offers that boosted list opt-ins by 40%
• What Shopify brands are doing to navigate tariffs without raising prices
• A smart strategy for post-purchase revenue (that won’t annoy your customers)
• How AI is being used for CRO, analytics, and review mining
• Why Dov is leading a mission-driven eCommerce delegation to Israel this fall

Plus, hear Dov and Dan crack a Blue Moon and discuss ASMR marketing and whether your mom should test your website (spoiler: yes).

🎧 Tune in for a masterclass in operational excellence, CRO tactics, and why sometimes the best feedback comes from your mom.
Show Notes:
🍻 Drinks of the Day:

• Dan: Blue Moon (bottle)
• Dov: Blue Moon 19oz can with bonus ASMR pour

📍 Guest Info:

Dov Quint
Storefronts Lead, OpenStore
Mission Lead, Israel Tech Mission
Connect on LinkedIn

📘 Books Mentioned:

• The Five Types of Wealth by Sahil Bloom
• Shoe Dog by Phil Knight

🧰 Tools & Tech Stack Shoutouts:

• Rebuy – Smart upsells & cross-sells
• Okendo – Reviews, UGC, and surveys
• Replo – Landing page builder
• Fermat – Embedded shopping experiences
• Fondue – Cashback instead of discounts
• Onward – Post-purchase insurance + experience layer
• IntelliGems – A/B testing for price, offers, landing pages
• Microsoft Clarity – Free heat mapping tool
• Heatmap.com – Revenue-based behavior analytics

🛍️ Brands Mentioned:

• Jack Archer – DTC men’s performance apparel brand
• Jolie – Luxury filtered showerhead with powerful DTC funnel
• Brez – THC-infused sparkling beverages
• HexClad – Hybrid cookware (Jason Panzer mentioned as Tech Mission guest)

✈️ Israel Tech Mission (September 2025):

• Curated trip for eCommerce founders, execs, and investors
• Dates: Sept 14–18, 2025
• Led by Dov Quint in partnership with Israel Tech Mission
• Application link: https://tinyurl.com/ITM-for-eCommerce-Leaders
• Includes: meetings with Israeli tech leaders, Air Force base visit, NOVA site, Jerusalem, and Tel Aviv
• Featured guest: Jason Panzer, President of HexClad