In this inspiring episode of She’s the Brand, Paula sits down with Mercy Familusi—a dynamic entrepreneur, lawyer, and marketer with a passion for legacy, fashion, and family business.

Mercy wears many hats: MD/CEO of Simi Teds, an Afro-fusion apparel brand; founder of Faame Digital, a beauty and fashion-focused marketing agency; and Director at MJD Oilfield Services, her family’s midstream oil and gas business. And in today’s conversation, she’s pulling the curtain back on how she navigates it all.

We talk about:

• How she balances creativity and structure across her businesses
• The power of building brands rooted in culture and clarity
• What it means to sustain a legacy business as a modern woman
• Why marketing is more than just sales—it’s stewardship
• And how to stay stylish and grounded through it all

This episode is for the multi-hyphenate woman building with purpose—and doing it beautifully.

🎧 Press play for wisdom, laughs, and a masterclass in marrying business strategy with personal branding.

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