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Should you launch straight into mass retail—or start smaller in your local market? If you’ve been frustrated and second-guessing where to begin, this episode of Shelf Talks is for you.

Roberta breaks down 10 powerful reasons why starting local can set your brand up for long-term retail success. From lowering your risk and getting real-time customer feedback, to building community loyalty, testing promotions, and creating case studies that win over national buyers—this episode gives you the clarity you’ve been craving.

If you’ve been spinning your wheels wondering whether local stores are “big enough” for your vision, this conversation will show you how local shelves can actually be the foundation that helps you scale into mass retail with confidence.

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Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book