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In this rapid-fire Retail Readiness Round, Scout Brisson, CEO of De Soi, drops powerful insights for any founder getting ready to hit store shelves. From packaging tips that stop customers in their tracks to the underrated magic of being on-shelf at Whole Foods, Scout shares what she wishes she knew before launching into retail.

We talk:
💡 How to make your packaging speak in 5 seconds (or less)
📦 Why your messaging hierarchy really matters
🛒 The true value of in-store visibility (and a Slack channel full of shelfies)
🥤 How sampling drives discovery — and conversion

If you’re looking to make a strong retail debut, don’t skip this one.

De Soi Website: https://drinkdesoi.com/De Soi Instagram: https://www.instagram.com/drinkdesoiScout's LinkedIn: https://www.linkedin.com/in/scout-brisson-558674121

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Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book