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In this special bonus clip from Shelf Talks, Lisa Curtis — Founder & CEO of Kuli Kuli Foods — joins me for the Retail Readiness Round, where I ask her three quick questions every founder should be thinking about before hitting store shelves.

From understanding margins and testing products before launch, to authentically bringing culturally rooted ingredients to the mainstream — Lisa shares honest insights and lessons learned from her journey growing Kuli Kuli into a national brand.

🎧 A must-listen for founders ready to step confidently into retail.

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Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book