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In this solo episode of Shelf Talks, I breaks down the exact formula you need to craft a winning retail pitch. Whether you’re preparing for a virtual meeting or flying out to meet a buyer face-to-face, I reveal the four must-have elements every pitch needs—your brand story, curated product assortment, data that excites buyers, and a marketing plan that drives traffic to their stores.

You’ll learn how to position your heavy-hitter SKUs, leverage exclusives to win shelf space, and present data even if you’re not yet in big-box retail. Plus, I share insider tips on what most founders forget to include (and why it could cost them the deal).

If you’ve ever wondered what makes buyers say yes, this episode is your step-by-step guide to showing up with confidence and securing your spot on the shelf.

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Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book