#S2E09 Shelf Impactors™ New Age of Brand Optimism

Shelf Impactors™ Branding and Packaging Design

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5y ago 44:13

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#S2E09 Shelf Impactors™ 'Post Lockdown - The New Age of Brand Optimism' with Mark Grey and Lisa Hastings Markets have dramatically shifted in the last few months especially since the recording of #SE05 Shelf Impactors™ podcast(Pandemic and Consumer Trends related). Upon reflection Mark and Lisa revisit the subject of 'the role of brand' in these unprecedented times: 1. Whats happening - UK v AUS Differences - How the markets are taking differing approaches to combatting and guiding their nations to the 'new normal' 2. The Role of Brands - Age of Optimism - How are brands reacting and communicating. - Data Privacy - The fear of contact tracing and our thoughts on the Govts' approaches and data collection. 3. Creative Focus - What can the Creative Industries expect... - How can we lead and help nuture clients and brands through this uncertain yet innovative time --------------------------------- Additional reference links: Havas Report: https://www.cmo.com.au/article/678525/reports-brands-an-important-role-play-during-covid-19-crisis-they-re-useful/ Mintel Podcast ref. Apple/ Google team up: https://www.mintel.com/blog/podcast/podcast-safety-v-privacy-covid-19-contact-tracing Stylus - Future Thinking Podcast: https://www.stylus.com/futurethinkingpodcast Marketing Week (15th May 2020) - How Brand should lead through change, during and after Covid: https://www.marketingweek.com/brands-lead-through-change-coronavirus/ The Brand Gym (May 21st 2020) - Will Covid-19 Change Everything or Nothing For Brands?: https://thebrandgym.com/will-covid-19-change-everything-or-nothing-for-brands/ --------------------------------- Lisa Hastings: LinkedIn - @lisahastings Twitter - @shoebox20 Instagram - @shoebox20 www.lisahastings.me/ Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey

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