How AI Can Help Women In Tech SheCanCode's Spilling The T podcast

Content provided by SheCanCode. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SheCanCode or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

SheCanCode's Spilling The T »
How AI can help women in tech

2d ago 45:18

MP3•Episode home

In this episode, Ruth Bucknell, VP Experience Design at Merkle, joins us to share her journey of building a career in the tech industry and navigating the challenges of male-dominated spaces. She reflects on the importance of intentional inclusion, her motivation for founding the Women in Tech network, and how community can be a powerful driver for change.

We dive into the ways tech products and AI systems are often shaped by male defaults—reinforcing bias through skewed datasets—and why correcting this matters for everyone. Ruth also highlights a positive path forward, spotlighting initiatives like Dove’s Ethical AI & Zero-Party Data Strategy, which is setting new standards for authenticity and representation in digital spaces. From banning AI-generated women in ads to launching the Real Beauty Prompt Playbook and the Code Campaign with Pinterest, she shows how rethinking AI can empower women and reshape the industry for the better.

SheCanCode is a collaborative community of women in tech working together to tackle the tech gender gap.
Join our community to find a supportive network, opportunities, guidance and jobs, so you can excel in your tech career.

Chapters

1. Welcome And Guest Background (00:00:00)

2. From Creative Roots To UX And Tech (00:00:49)

3. Tech Misconceptions And Creative Careers (00:03:00)

4. Designers, Developers, And AI Tooling (00:06:01)

5. Navigating A Male-Dominated Industry (00:07:18)

6. Sponsorship That Actually Works (00:10:01)

7. Age, Jargon, And Imposter Syndrome (00:12:04)

8. AI As A Career Leveler (00:13:14)

9. The Two-Week Design Experiment (00:14:17)

10. Founding The Women In Tech Network (00:16:56)

11. Global Contrasts In Female Representation (00:19:35)

12. Three Pillars: Inspire, Represent, Ally (00:22:46)

13. How Bias Shows Up In AI Systems (00:24:55)

14. When AI Prefers AI: New Bias Risks (00:28:20)

15. Procurement, Pitches, And AI Gatekeepers (00:29:39)

16. Dove x Pinterest: Rethinking Beauty Data (00:33:41)

17. Synthetic Influencers And Authenticity (00:36:04)

18. Hopes And Fears For Inclusive AI (00:39:31)

19. Guardrails, Human Oversight, And Closing (00:43:46)

200 episodes

#Tech #Women In Tech #Technology #Diversity #Inclusion #Female Empowerment #Science #News #Tech News #SheCanCodes #Women In STEM