What do you do when your first seven business ideas flop - yet you keep going anyway? For Queenie Tan, the answer was simple: keep learning, start talking about money, and turn your own financial journey into a global movement.

In this refreshingly honest conversation, Queenie joins Gabi Saper to talk about growing up frugal, building her money mindset from scratch, and creating content that makes finance feel fun, accessible, and empowering for women. From bootstrapping her budgeting app BillRoo to investing $120K of her own money before turning a profit, Queenie’s story is full of practical tips, personal reflections, and founder finance gold.

If you’ve ever felt intimidated by money - or unsure how to pay yourself properly as a founder - this episode will shift everything.

What You’ll Learn:

✨How Queenie went from e-com flops to financial freedom

✨Her “pay yourself first” mindset shift and why it changed everything

✨Simple tips for building an emergency fund in your biz

✨Where to start with investing (even with $5!)

✨Why separating business success from personal wealth is essential

Love this episode?

Please follow and leave a review - it helps us bring SHE-Talks to more women looking for business strategies, life hacks and honest conversations.

Resources and Links:

Connect with Queenie on Instagram

Try the Billroo Budgeting App

Get Queenies Book The Fun Finance Formula

Follow Lisa Jones & SHE-com @lisajones_co and @shecom.co

Join the SHE-com Community

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.