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How SHE Built an 8-Figure Brand by Saying Yes to a Sliding Door Moment with Catherine Dix from Waterdrop

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Manage episode 489287325 series 3484464
Content provided by SHE-com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SHE-com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What happens when a sliding door moment turns into a game-changing business opportunity?

In this episode, Lisa sits down with Catherine Dix, Managing Director of Waterdrop Australia & New Zealand, to unpack her extraordinary pivot from running a successful digital agency to launching the European hydration brand down under. With no blueprint, no guarantees and only gut instinct and a great product to guide her, Catherine said yes to a high-stakes joint venture…and never looked back.

From phoning her first 20 customers to spearheading a collaboration with Novak Djokovic and the Australian Open, Catherine shares what it really takes to build brand trust, scale D2C and grow a values-led community in a new market. If you’ve ever wrestled with self-doubt, shiny object syndrome, or retail FOMO, this one’s for you.

What You’ll Learn:

✨ How a chance coffee chat led to a joint venture with a global brand

✨ Why Catherine obsessed over customer service (and still reads every Facebook comment)

✨ What makes Waterdrop’s Australian Open and Novak Djokovic collab work

✨ How she balances brand control with growth

✨ The power of saying no to distractions to stay focused on long-term goals

✨ What’s working in their paid ads strategy (and why they haven’t rushed influencer marketing)

Love this episode?
Follow
SHE-talks so you never miss a behind-the-scenes look at how powerhouse women are building global brands their way.

Resources and Links:
Follow Waterdrop ANZ on Instagram →
@waterdrop.ausnz
Shop hydration cubes & bottles → waterdrop.com.au
Follow Lisa Jones & SHE-com: @lisajones_co and @shecom.co

Join the SHE-com Community → SHE-com

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:

  • If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
  • Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
  • Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
  continue reading

67 episodes

Artwork
iconShare
 
Manage episode 489287325 series 3484464
Content provided by SHE-com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SHE-com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What happens when a sliding door moment turns into a game-changing business opportunity?

In this episode, Lisa sits down with Catherine Dix, Managing Director of Waterdrop Australia & New Zealand, to unpack her extraordinary pivot from running a successful digital agency to launching the European hydration brand down under. With no blueprint, no guarantees and only gut instinct and a great product to guide her, Catherine said yes to a high-stakes joint venture…and never looked back.

From phoning her first 20 customers to spearheading a collaboration with Novak Djokovic and the Australian Open, Catherine shares what it really takes to build brand trust, scale D2C and grow a values-led community in a new market. If you’ve ever wrestled with self-doubt, shiny object syndrome, or retail FOMO, this one’s for you.

What You’ll Learn:

✨ How a chance coffee chat led to a joint venture with a global brand

✨ Why Catherine obsessed over customer service (and still reads every Facebook comment)

✨ What makes Waterdrop’s Australian Open and Novak Djokovic collab work

✨ How she balances brand control with growth

✨ The power of saying no to distractions to stay focused on long-term goals

✨ What’s working in their paid ads strategy (and why they haven’t rushed influencer marketing)

Love this episode?
Follow
SHE-talks so you never miss a behind-the-scenes look at how powerhouse women are building global brands their way.

Resources and Links:
Follow Waterdrop ANZ on Instagram →
@waterdrop.ausnz
Shop hydration cubes & bottles → waterdrop.com.au
Follow Lisa Jones & SHE-com: @lisajones_co and @shecom.co

Join the SHE-com Community → SHE-com

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:

  • If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
  • Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
  • Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
  continue reading

67 episodes

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