What happens when a sliding door moment turns into a game-changing business opportunity?

In this episode, Lisa sits down with Catherine Dix, Managing Director of Waterdrop Australia & New Zealand, to unpack her extraordinary pivot from running a successful digital agency to launching the European hydration brand down under. With no blueprint, no guarantees and only gut instinct and a great product to guide her, Catherine said yes to a high-stakes joint venture…and never looked back.

From phoning her first 20 customers to spearheading a collaboration with Novak Djokovic and the Australian Open, Catherine shares what it really takes to build brand trust, scale D2C and grow a values-led community in a new market. If you’ve ever wrestled with self-doubt, shiny object syndrome, or retail FOMO, this one’s for you.

What You’ll Learn:

✨ How a chance coffee chat led to a joint venture with a global brand

✨ Why Catherine obsessed over customer service (and still reads every Facebook comment)

✨ What makes Waterdrop’s Australian Open and Novak Djokovic collab work

✨ How she balances brand control with growth

✨ The power of saying no to distractions to stay focused on long-term goals

✨ What’s working in their paid ads strategy (and why they haven’t rushed influencer marketing)

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Resources and Links:
Follow Waterdrop ANZ on Instagram → @waterdrop.ausnz
Shop hydration cubes & bottles → waterdrop.com.au
Follow Lisa Jones & SHE-com: @lisajones_co and @shecom.co

Join the SHE-com Community → SHE-com

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