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In the second episode of our unapologetic Burn Book of Bad Sales Advice series, Andee is burning down the myth that following up with potential customers is “pushy.” If you've ever hesitated to send that second message or revisit a conversation because you didn’t want to come off as annoying—this episode is for you.

Andee reframes the fear around following up and delivers a powerful mindset shift that positions follow-ups not as pressure, but as service. With clear stats, real-life examples, and a 3-part strategy that will immediately boost your confidence, you’ll walk away knowing how to follow up in a way that is kind, clear, and closes the sale without the cringe.

✨ Plus: Stay until the end for Andee’s exact follow-up script you can start using TODAY.

In this episode:

• Why following up isn’t annoying—it’s leadership
• The Brevet stat that proves most people give up way too early
• How most buyers are distracted, not disinterested
• The 3 follow-up shifts that build trust and close sales
• A personal story from Andee's candle business and corporate life
• A clear, compassionate follow-up script you can swipe

🔥 Your Challenge: Do a Follow-Up Audit — Who have you left hanging out of fear or people-pleasing? Choose three potential customers to circle back with using today’s tips.

Links Mentioned:

• Episode on the 4 Types of Buyers
• Swipe my follow up script here

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Access the free Faire Growth Formula Secret Podcast

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.

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