329. How Motherhood and a Passion for Cross-Stitch Fueled a Media Legacy: Insights from Hoffman Media’s Brian Hart Hoffman

She Said / She Said

Content provided by Laura Cox Kaplan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Laura Cox Kaplan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

7d ago 42:01

MP3•Episode home

SHOW NOTES

329. How Motherhood and a Passion for Cross-Stitch Fueled a Media Legacy

Guest: Brian Hart Hoffman, Hoffman Media, President & Chief Creative Officer

THIS WEEK’S TOPIC:

How does motherhood inspire entrepreneurship, and what happens when maternal values fuel business growth for generations? In this special Mother’s Day episode—part of our collaboration series with The Southern C—host Laura Cox Kaplan sits down with Brian Hart Hoffman to explore how his mother Phyllis transformed a cross-stitch passion and meager investment into a thriving media empire while keeping family at the center of every decision.

Brian joins the conversation from Capri, Italy, where he’s leading one of Hoffman Media‘s international baking retreats. It’s just one example of how Brian has expanded his mother’s legacy through his own passions.

Together, Laura and Brian examine how motherhood can provide powerful experience capital for entrepreneurs, why niche audiences create sustainable business opportunities, and how putting family first can lead to greater long-term success.

ABOUT THIS WEEK’S GUEST:

Brian Hart Hoffman leads Hoffman Media alongside his twin brother, Eric, carrying forward their mother’s trailblazing legacy. With brands spanning beloved magazines (including Bake from Scratch, TeaTime, and Southern Lady), cookbooks, podcasts, e-learning classes, and international baking retreats, Brian continues to grow the company his mother started in their Birmingham, Alabama home in 1983. Originally a flight attendant who pursued his own career path before joining the family business, Brian now applies his creative vision and travel experience to expanding Hoffman Media’s reach while honoring its founding principles.

KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:

Why focusing on passionate niche audiences creates a unique connection and community

How Phyllis’ family-first decisions ultimately strengthened the business’s foundation

Why Phyllis encouraged her sons to pursue their own careers before considering joining the family business

Brian’s journey launching Bake from Scratch as a passion project within the family company
Phyllis’ and Brian’s advice for entrepreneurs

This episode offers heartfelt inspiration and practical wisdom for anyone balancing family priorities with entrepreneurial ambitions. It’s a powerful reminder that motherhood can provide the greatest experience capital for building businesses that align with your deepest values.

LOOKING FOR MORE SHE SAID/SHE SAID?

You’ll find all episodes and resources here: shesaidshesaidpodcast.com

LET’S CONNECT!

Instagram: @lauracoxkaplan
LinkedIn: Laura Cox Kaplan
Contact Laura: [email protected]

PLEASE RATE & REVIEW SHE SAID/SHE SAID PODCAST If you enjoyed this episode, please share it with a friend, subscribe, and help us reach more listeners by leaving a review on Spotify, Apple Podcasts, or wherever you listen. Your feedback shapes our content and helps us build a stronger, more inspiring community—thank you!

Note: She Said/She Said Podcast is a weekly production of She Said/She Said Media.

Contact Form

First Name
Last Name
Email
Message

/* <![CDATA[ */ gform.initializeOnLoaded( function() {gformInitSpinner( 1, 'https://shesaidshesaidpodcast.com/wp-content/plugins/gravityforms/images/spinner.svg', true );jQuery('#gform_ajax_frame_1').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_1');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_1').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_1').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_1').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_1').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_1').val();gformInitSpinner( 1, 'https://shesaidshesaidpodcast.com/wp-content/plugins/gravityforms/images/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [1, current_page]);window['gf_submitting_1'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_1').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [1]);window['gf_submitting_1'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_1').text());}else{jQuery('#gform_1').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger("gform_pre_post_render", [{ formId: "1", currentPage: "current_page", abort: function() { this.preventDefault(); } }]); if (event && event.defaultPrevented) { return; } const gformWrapperDiv = document.getElementById( "gform_wrapper_1" ); if ( gformWrapperDiv ) { const visibilitySpan = document.createElement( "span" ); visibilitySpan.id = "gform_visibility_test_1"; gformWrapperDiv.insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document.getElementById( "gform_visibility_test_1" ); let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; gform.core.triggerPostRenderEvents( 1, current_page ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } );} ); /* ]]> */

The post 329. How Motherhood and a Passion for Cross-Stitch Fueled a Media Legacy: Insights from Hoffman Media’s Brian Hart Hoffman appeared first on She Said / She Said.

330 episodes

#Don't Get #Careers #Business #Entrepreneur #Podcasting Education #Self-Improvement #Laura Cox Kaplan