In this episode, I talk with Samira Salifu, co-founder & CEO of Masari Tech, a rising fashion tech startup with a powerful mission to make shopping smarter and more sustainable.

Samira shares her unexpected journey into tech entrepreneurship, the vision behind Masari Tech, and how AI is transforming sustainability in fashion. We discuss how AI analytics and test-and-react strategies enable more accurate demand prediction, helping companies reduce waste and overproduction, as well as how personalization is enhancing the shopping experience.

We also explore the challenges of balancing university and a startup, the importance of self-development and the power of now, and key advice for aspiring entrepreneurs navigating the tech space.

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