Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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AI as Co-Creator: Redefining the Marketing Process with Pierre Berard
MP3•Episode home
Manage episode 484297943 series 3003211
Content provided by Bryce Whitwam and Ali Kazmi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bryce Whitwam and Ali Kazmi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
How will AI impact marketing teams, agencies, and processes? While 85% of marketers report using AI tools, they struggle to integrate AI into the workplace. How can you make work? We’re joined by Pierre Berard, former China hand and a senior marketing executive who’s led some of the world’s top luxury and consumer brands and is now the founder of alphabrand.ai. This new platform helps marketers work faster, smarter, and more creatively with AI.
1. What parts of marketing are most impacted by AI right now?
2. Is it the way that content is created? How will it impact work teams?
3. How will marketing teams prepare for the AI revolution? Is it more than just ChatGPT?
4. Should you bespoke build something or adapt an open standard?
5. How can people who will become accustomed to AI solutions have the critical skills to question results?
6. How do you create guidance that effectively manages the AI solution integration?
7. Do you need to create stop-points that integrate the human perspective?
8. Are people welcoming or fearing AI integration within marketing organizations?
9. Will there be a return of authentic experiences in marketing as people become overwhelmed with AI-generated communications?
10. What are some AI misconceptions in marketing teams?
11. Will small brands be more potent in an AI-integrated marketing world?
12. Will agencies eventually be replaced? What's the place for them?
Pierre Berard on LinkedIn: https://www.linkedin.com/in/pierre-berard-02222b33/
About Alphabrand.ai: https://alphabrand.ai/home
For everything ShanghaiZhan: http://zhanstation.com/
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. What parts of marketing are most impacted by AI right now?
2. Is it the way that content is created? How will it impact work teams?
3. How will marketing teams prepare for the AI revolution? Is it more than just ChatGPT?
4. Should you bespoke build something or adapt an open standard?
5. How can people who will become accustomed to AI solutions have the critical skills to question results?
6. How do you create guidance that effectively manages the AI solution integration?
7. Do you need to create stop-points that integrate the human perspective?
8. Are people welcoming or fearing AI integration within marketing organizations?
9. Will there be a return of authentic experiences in marketing as people become overwhelmed with AI-generated communications?
10. What are some AI misconceptions in marketing teams?
11. Will small brands be more potent in an AI-integrated marketing world?
12. Will agencies eventually be replaced? What's the place for them?
Pierre Berard on LinkedIn: https://www.linkedin.com/in/pierre-berard-02222b33/
About Alphabrand.ai: https://alphabrand.ai/home
For everything ShanghaiZhan: http://zhanstation.com/
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
81 episodes
AI as Co-Creator: Redefining the Marketing Process with Pierre Berard
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
MP3•Episode home
Manage episode 484297943 series 3003211
Content provided by Bryce Whitwam and Ali Kazmi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bryce Whitwam and Ali Kazmi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
How will AI impact marketing teams, agencies, and processes? While 85% of marketers report using AI tools, they struggle to integrate AI into the workplace. How can you make work? We’re joined by Pierre Berard, former China hand and a senior marketing executive who’s led some of the world’s top luxury and consumer brands and is now the founder of alphabrand.ai. This new platform helps marketers work faster, smarter, and more creatively with AI.
1. What parts of marketing are most impacted by AI right now?
2. Is it the way that content is created? How will it impact work teams?
3. How will marketing teams prepare for the AI revolution? Is it more than just ChatGPT?
4. Should you bespoke build something or adapt an open standard?
5. How can people who will become accustomed to AI solutions have the critical skills to question results?
6. How do you create guidance that effectively manages the AI solution integration?
7. Do you need to create stop-points that integrate the human perspective?
8. Are people welcoming or fearing AI integration within marketing organizations?
9. Will there be a return of authentic experiences in marketing as people become overwhelmed with AI-generated communications?
10. What are some AI misconceptions in marketing teams?
11. Will small brands be more potent in an AI-integrated marketing world?
12. Will agencies eventually be replaced? What's the place for them?
Pierre Berard on LinkedIn: https://www.linkedin.com/in/pierre-berard-02222b33/
About Alphabrand.ai: https://alphabrand.ai/home
For everything ShanghaiZhan: http://zhanstation.com/
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. What parts of marketing are most impacted by AI right now?
2. Is it the way that content is created? How will it impact work teams?
3. How will marketing teams prepare for the AI revolution? Is it more than just ChatGPT?
4. Should you bespoke build something or adapt an open standard?
5. How can people who will become accustomed to AI solutions have the critical skills to question results?
6. How do you create guidance that effectively manages the AI solution integration?
7. Do you need to create stop-points that integrate the human perspective?
8. Are people welcoming or fearing AI integration within marketing organizations?
9. Will there be a return of authentic experiences in marketing as people become overwhelmed with AI-generated communications?
10. What are some AI misconceptions in marketing teams?
11. Will small brands be more potent in an AI-integrated marketing world?
12. Will agencies eventually be replaced? What's the place for them?
Pierre Berard on LinkedIn: https://www.linkedin.com/in/pierre-berard-02222b33/
About Alphabrand.ai: https://alphabrand.ai/home
For everything ShanghaiZhan: http://zhanstation.com/
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
81 episodes
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