Cristóbal is a Panama City entrepreneur behind Degusta, a restaurant discovery platform, and he now focuses on a B2B reservation product. He walks through the building from B2C into B2B, explaining why WhatsApp is a real competitor in LatAm, and how treating marketing as a science and prioritizing retention features actually moves the needle for restaurants. The conversation becomes tactical, focusing on unit economics, making the case for lifetime value over broker-style one-offs, and validating the approach with sales before pursuing funding. Hiring across borders, educating the local market, and spotting Panama’s under-marketed tourism upside round out the playbook. It closes with a clear ethos: avoid idea worship, ask sharper questions, and let the best product win.

https://www.linkedin.com/in/cristobalcortes/?originalSubdomain=pa

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