In May 2011, the Center for Disease Control released its Preparedness 101: Zombie Apocalypse campaign to raise the public’s awareness about the need to prepare for a potential emergency, such as a terrorist attack, flood, or earthquake. It was a viral success. But did extensive awareness and exposure lead people to actually make an emergency kit? Dr. Julia Fraustino would say no. On this episode of 7 Minutes in Heaven with a Scientist, we talk to Dr. Julia Fraustino about why the CDC's zombie apocalypse campaign backfired, what she is working on next and her experience as a prize finalist at frank 2016. Featured Scientist: Dr. Julia Fraustino, assistant professor at Reed College of Media at West Virginia University. This show was produced by Lauren Griffin, Annie Neimand and Scott Kauffmann. For more information, email: [email protected] Or, visit: frank.jou.ufl.edu