Reflection: We Chased Growth, And Lost Ourselves Doing It Sessions With System & Soul podcast

Reflection: We Chased Growth, and Lost Ourselves Doing It

1d ago 22:29

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We made a bold marketing move to accelerate growth. It backfired.

In this episode, Benj and McKenzie break down a failed startup marketing strategy and what it exposed about leadership, values, and growth misalignment. It's a real-world case study in what happens when your strategy outpaces your identity.

If you're a founder, COO, or scaling a business, you'll learn how to recover from a misstep, realign with your core values, and build a more resilient growth plan.

Sessions is hosted by Benj Miller and McKenzie Decker

The best businesses aren’t just built on strategy, they’re built on soul.

If delegation is something you’re wrestling with, the System & Soul network has more than 50 certified coaches across the country ready to help founders and teams delegate with clarity and confidence.

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Chapters

1. Intro — When growth moves go wrong (00:00:00)

2. What we thought flipping the funnel would do (00:02:57)

3. The failure and the real cost of misalignment (00:06:13)

4. Using the roadmap to course correct (00:09:22)

5. Culture, clarity, and learning the hard way (00:12:47)

6. What we're doing now (and what we ditched) (00:17:32)

262 episodes