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Behind the Booths: Strategies for Conference and Trade Show Success with Neil McQuiston
Manage episode 484377272 series 3394536
Summary
In this episode of Service Evolution, Jim Robinson and Neil McQuiston discuss the significance of attending industry conferences, focusing on the benefits of networking, building relationships, and the importance of being present and engaged during these events. In today’s fast-paced business environment, industry conferences are more than just a line item on the calendar—they’re a powerful investment in growth, networking, and brand visibility. In this conversation, they share insights from recent conferences, emphasizing the need for clarity in communication, the value of follow-ups, and the importance of professionalism in appearance. The discussion also touches on the necessity of enjoying the experience and making the most of the opportunities presented at these gatherings.
Drawing from their recent experiences at shows like SPECS and RIFMA, Jim and Neil highlight how every handshake, elevator pitch, and face-to-face meeting can help ignite new partnerships or strengthen existing ones. Trade shows open doors not just for immediate ROI, but for long-term connections—sometimes leading to lucrative projects months down the line. Their advice? Stay authentic, know your brand, and approach each conversation with purpose.
Jim and Neil also remind listeners that while prepping for conferences, it’s crucial to put your best foot forward. Dress the part, but don’t lose your unique spark—whether you’re in dress shoes or a themed costume for a special event. Above all, remember to have fun. After all, the relationships you build and the experiences you collect at these events are what truly set your business apart!
Show Notes
(00:00) Maximizing Client Engagement at Conferences
(03:30) Networking Opportunities at Business Events
(06:36) Staying True to Your Brand
(10:35) Seizing Conference Opportunities
(13:49) Exploring Retail Construction and Facilities Conferences
(17:42) How Uniqueness Wins Always
(19:33) Having Fun in a High-Stress Environment
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