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The Local Advantage: Finding High-Paying Clients in Your Own Backyard
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Finding high-paying clients might not require you to venture far beyond your doorstep. Local businesses are often overlooked but have a lot of potential that could benefit your service-based business. Today we are deep diving into how you can leverage the local advantage to grow your clientele while also improving your own community.
Topics Covered In This Episode:
- Leveraging local businesses to find high-paying clients in your area can be a great option since there are businesses everywhere regardless of your town’s size!
- Niching down doesn't always mean local; it can be location-dependent, like HVAC companies, restaurants, etc.
- Making a comprehensive list of local businesses is crucial; start with those you frequent and notice within your community.
- Consider the "four B's" (buses, benches, brochures, billboards) to identify businesses actively marketing themselves.
- Various methods can be used to connect with local businesses: cold calling, cold emails, in-person networking, and asking for referrals.
- Local networking groups provide opportunities to build trust more quickly with potential clients.
- Facebook groups specific to your area can be gold mines for identifying local business opportunities.
- Local clients often establish longer relationships with service providers compared to online businesses, providing more stability.
Find the full show notes at: https://brandimowles.com/245
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CLICK HERE TO LEARN ALL ABOUT THE MARKETING MINUTE TRUST LADDER
Additional Resources:
Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client.
Episode 44: Using Local Workshops to Get More Clients with Shannon McKinstrie - LISTEN HERE
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