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Seriously, Don’t Confuse Looking Big with Getting Customers
Manage episode 503007223 series 2940892
Many post-Series A founders burn precious runway trying to look big; new branding, PR campaigns, flashy awareness plays while their pipeline stays empty.
But here’s the truth: revenue doesn’t come from looking the part. It comes from getting real customers.
In this live session, Dan Griffith (Fractional CRO, CEO - Greater Gain Group) will unpack:
✅ Why “looking big” is the most expensive mistake in B2B
✅ How one Healthtech SaaS turned $40K into 22 live opportunities (before their first press mention)
✅ The 5-step playbook for turning account mapping into pipeline growth
✅ A worksheet to test your growth readiness
Plus: live Q&A with the audience, bring your biggest GTM mistakes, and I’ll break them down together.
If you’re a founder or revenue leader aiming to scale smarter, this is your playbook.
47 episodes
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