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#725 - Hijacked Amazon Trucks + TikTok Shop Strategies

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Manage episode 523629718 series 2802048
Content provided by Helium 10. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Helium 10 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Amazon truckload hijacked, TikTok Shop creator tactics, new AI tools & strategies, Amazon PPC recovery, and a full revamp of the AM/PM & Serious Sellers Podcasts.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

In this episode, Bradley Sutton kicks off a brand-new era for both the AM/PM Podcast and the Serious Sellers Podcast with co-hosts Carrie Miller and Shivali Patel. This simulcast episode sets the tone for what’s coming next: more Amazon, TikTok Shop, Walmart, and AI-driven strategies designed to help you make money in the AM and the PM. Bradley also shares the new format for both shows, including Weekly Buzz moving to AM/PM Podcast, expert-led trainings, and a renewed focus on real seller stories on Serious Sellers Podcast every Monday.
From there, things get wild. Carrie tells the story of a truckload of her Amazon inventory being hijacked on the freeway like a scene straight out of Fast & Furious, complete with a fake carrier, turned-off tracking, ransom demands, and a loss that ballooned to around $70K after tariffs. She breaks down what she learned about freight, tariffs, switching manufacturing from China to Turkey, and why sellers need to be more hands-on with carriers and agencies alike. Shivali then shares her own hard lesson: a high-margin product that kept failing customers, forcing her to pull the listing and rebuild the brand off-Amazon using a digital-first strategy that pairs a makeup mastery course with a physical product bonus and a new funnel powered by Google Ads.

To round out the episode, Shivali walks through exactly how she became a TikTok creator in just 12 days, qualified for the Creator Pilot Program, and started monetizing with TikTok Shop using existing camera-roll content, smart reposting, and product tagging. She also reveals some under-the-radar AI tools like Higgsfield and Arcads that can help sellers generate before-and-after content, influencer-style videos, and scalable creatives without always needing the physical product on hand. Carrie closes with one more key reminder for Amazon sellers: start paying attention to Rufus and optimize your listings around the real questions shoppers are asking, because AI-driven search is already changing how people discover products on Amazon.

In episode 725 of the Serious Sellers Podcast, Bradley, Carrie, and Shivali discuss:

  • 00:00 – Bradley kicks off the new era of the AM/PM & Serious Sellers Podcasts
  • 02:03 – Fast & Furious moment: an Amazon shipment gets hijacked
  • 03:20 – How the thieves impersonated the carrier and held the load for ransom
  • 05:14 – $70K in losses and what sellers MUST know about subcontracted carriers
  • 07:48 – Turning a product failure into a digital-product-first business model
  • 15:50 – Carrie moves manufacturing from China to Turkey - costs vs. tariffs
  • 16:55 – Major announcement: Weekly Buzz moves to the AM/PM Podcast
  • 22:10 – How Shivali became a TikTok Creator in 12 days &
  • 27:45 – Carrie’s Amazon PPC agency disaster & how she rebuilt with Helium 10
  • 34:05 – AI tools sellers haven’t heard of
  • 36:45 – Optimizing Amazon listings for Rufus AI
  • 37:55 – The future format of both podcasts moving forward
  continue reading

923 episodes

Artwork
iconShare
 
Manage episode 523629718 series 2802048
Content provided by Helium 10. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Helium 10 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Amazon truckload hijacked, TikTok Shop creator tactics, new AI tools & strategies, Amazon PPC recovery, and a full revamp of the AM/PM & Serious Sellers Podcasts.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

In this episode, Bradley Sutton kicks off a brand-new era for both the AM/PM Podcast and the Serious Sellers Podcast with co-hosts Carrie Miller and Shivali Patel. This simulcast episode sets the tone for what’s coming next: more Amazon, TikTok Shop, Walmart, and AI-driven strategies designed to help you make money in the AM and the PM. Bradley also shares the new format for both shows, including Weekly Buzz moving to AM/PM Podcast, expert-led trainings, and a renewed focus on real seller stories on Serious Sellers Podcast every Monday.
From there, things get wild. Carrie tells the story of a truckload of her Amazon inventory being hijacked on the freeway like a scene straight out of Fast & Furious, complete with a fake carrier, turned-off tracking, ransom demands, and a loss that ballooned to around $70K after tariffs. She breaks down what she learned about freight, tariffs, switching manufacturing from China to Turkey, and why sellers need to be more hands-on with carriers and agencies alike. Shivali then shares her own hard lesson: a high-margin product that kept failing customers, forcing her to pull the listing and rebuild the brand off-Amazon using a digital-first strategy that pairs a makeup mastery course with a physical product bonus and a new funnel powered by Google Ads.

To round out the episode, Shivali walks through exactly how she became a TikTok creator in just 12 days, qualified for the Creator Pilot Program, and started monetizing with TikTok Shop using existing camera-roll content, smart reposting, and product tagging. She also reveals some under-the-radar AI tools like Higgsfield and Arcads that can help sellers generate before-and-after content, influencer-style videos, and scalable creatives without always needing the physical product on hand. Carrie closes with one more key reminder for Amazon sellers: start paying attention to Rufus and optimize your listings around the real questions shoppers are asking, because AI-driven search is already changing how people discover products on Amazon.

In episode 725 of the Serious Sellers Podcast, Bradley, Carrie, and Shivali discuss:

  • 00:00 – Bradley kicks off the new era of the AM/PM & Serious Sellers Podcasts
  • 02:03 – Fast & Furious moment: an Amazon shipment gets hijacked
  • 03:20 – How the thieves impersonated the carrier and held the load for ransom
  • 05:14 – $70K in losses and what sellers MUST know about subcontracted carriers
  • 07:48 – Turning a product failure into a digital-product-first business model
  • 15:50 – Carrie moves manufacturing from China to Turkey - costs vs. tariffs
  • 16:55 – Major announcement: Weekly Buzz moves to the AM/PM Podcast
  • 22:10 – How Shivali became a TikTok Creator in 12 days &
  • 27:45 – Carrie’s Amazon PPC agency disaster & how she rebuilt with Helium 10
  • 34:05 – AI tools sellers haven’t heard of
  • 36:45 – Optimizing Amazon listings for Rufus AI
  • 37:55 – The future format of both podcasts moving forward
  continue reading

923 episodes

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