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#697 - He Has Doubled His Amazon Sales Every Year!

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Manage episode 504080374 series 2802048
Content provided by Helium 10. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Helium 10 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Shut down for trademark infringement, this seller pivoted from print-on-demand to Amazon FBA, doubling revenue four years straight and now projecting $3M this year.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

E-commerce seller Ranno Tasane from Estonia joins the Serious Sellers Podcast to share his fascinating journey from print-on-demand to skyrocketing private label Amazon sales. Imagine doubling your revenue every year for four consecutive years and reaching a projected $3 million! Despite Estonia's modest population, Ranno is part of a vibrant e-commerce community that thrives on innovation and tenacity. This episode also includes a chuckle-worthy tale from the host about a prolonged identity mix-up between Ranno and another Estonian seller, Neeme.

Ranno's story is packed with entrepreneurial wisdom as he recounts the challenges of managing multiple brands and the strategic pivots that led to his current success. During the pandemic, Ranno made bold decisions that involved phasing out brands and selling others, propelling him to concentrate on a flourishing fruit powder business. Listen as he details an unexpected move to Kenya and the intricacies of building a sustainable business model between Estonia and Poland, all while keeping a sharp eye on inventory management.

The episode also uncovers Ranno's aggressive marketing techniques and niche strategies that make his Amazon ventures stand out. From the Subscribe and Save program to sourcing rare ingredients like the wild blueberry, Ranno's focus on market dominance is unwavering. With a customer-first approach, Ranno emphasizes the importance of turning potential negative experiences into positive ones, maintaining a robust brand reputation. As the conversation wraps up, the Bradley shares his admiration for Estonia, considering it one of their top 10 favorite countries, and looks forward to seeing if Ranno's impressive growth trend will continue.

In episode 697 of the Serious Sellers Podcast, Bradley and Ranno discuss:

  • 01:41 - Estonian Seller Community Growth
  • 04:24 - Ranno's Backstory
  • 07:46 - Copyright Infringement and Revenue Growth
  • 12:46 - Struggles of Launching Multiple Brands in Amazon
  • 16:28 - Brand Phasing and Selling Success
  • 20:40 - Steps to Scale a Brand
  • 26:06 - Optimizing Subscribe and Save Discounts
  • 28:39 - Aggressive Marketing Strategies for Unique Products
  • 30:59 - Customer-Centric Amazon Success Strategy
  • 32:06 - The Jungle Powders Brand
  • 34:32 - Future Growth and International Success
  continue reading

881 episodes

Artwork
iconShare
 
Manage episode 504080374 series 2802048
Content provided by Helium 10. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Helium 10 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Shut down for trademark infringement, this seller pivoted from print-on-demand to Amazon FBA, doubling revenue four years straight and now projecting $3M this year.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

E-commerce seller Ranno Tasane from Estonia joins the Serious Sellers Podcast to share his fascinating journey from print-on-demand to skyrocketing private label Amazon sales. Imagine doubling your revenue every year for four consecutive years and reaching a projected $3 million! Despite Estonia's modest population, Ranno is part of a vibrant e-commerce community that thrives on innovation and tenacity. This episode also includes a chuckle-worthy tale from the host about a prolonged identity mix-up between Ranno and another Estonian seller, Neeme.

Ranno's story is packed with entrepreneurial wisdom as he recounts the challenges of managing multiple brands and the strategic pivots that led to his current success. During the pandemic, Ranno made bold decisions that involved phasing out brands and selling others, propelling him to concentrate on a flourishing fruit powder business. Listen as he details an unexpected move to Kenya and the intricacies of building a sustainable business model between Estonia and Poland, all while keeping a sharp eye on inventory management.

The episode also uncovers Ranno's aggressive marketing techniques and niche strategies that make his Amazon ventures stand out. From the Subscribe and Save program to sourcing rare ingredients like the wild blueberry, Ranno's focus on market dominance is unwavering. With a customer-first approach, Ranno emphasizes the importance of turning potential negative experiences into positive ones, maintaining a robust brand reputation. As the conversation wraps up, the Bradley shares his admiration for Estonia, considering it one of their top 10 favorite countries, and looks forward to seeing if Ranno's impressive growth trend will continue.

In episode 697 of the Serious Sellers Podcast, Bradley and Ranno discuss:

  • 01:41 - Estonian Seller Community Growth
  • 04:24 - Ranno's Backstory
  • 07:46 - Copyright Infringement and Revenue Growth
  • 12:46 - Struggles of Launching Multiple Brands in Amazon
  • 16:28 - Brand Phasing and Selling Success
  • 20:40 - Steps to Scale a Brand
  • 26:06 - Optimizing Subscribe and Save Discounts
  • 28:39 - Aggressive Marketing Strategies for Unique Products
  • 30:59 - Customer-Centric Amazon Success Strategy
  • 32:06 - The Jungle Powders Brand
  • 34:32 - Future Growth and International Success
  continue reading

881 episodes

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