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Content provided by Helium 10. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Helium 10 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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#660 - Amazon Search Query Performance & Split Testing Workshop
Manage episode 479179454 series 2802048
Content provided by Helium 10. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Helium 10 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Learn how leveraging Amazon’s Search Query Performance data and strategic split testing can drive more sales and potentially earn you thousands in additional revenue.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
What if a slight tweak could skyrocket your Amazon sales? Join us as we unpack the transformative potential of Amazon's Search Query Performance data with our special guest, Destaney Wishon of BTRmedia. Together, we shed light on the often-overlooked metrics like conversion and click-through rates (CTR) that can dramatically boost revenue when optimized. Picture this: a mere 4% increase in conversion rate translates into an additional $1,200 in sales for a $30 product. These insights are as vital as traditional PPC, keyword research, and AI advancements in scaling your Amazon-selling success.
Ever wondered how powerful your product images can be in driving sales? We dissect a fascinating case study on a hemp pain cream to reveal how various images impact click rates. By leveraging tools like Helium 10 Audience, powered by PickFu, we gather audience feedback and discuss the importance of regularly updating images to cater to the preferences of specific customer segments. The results highlight the critical role of understanding your target audience and tailoring product presentations to meet their needs for improved market performance.
Unlock the secrets of optimizing your product's visibility with search query analysis, even if you don’t have access to advanced tools like Helium 10’s Search Query Analyzer tool. We guide you through using Amazon's Seller Central to access valuable sales data and discuss strategic optimization of keywords and conversion rates. A real-life example illustrates how focusing on specific keywords, such as "CBD roll on," and boosting ad placements can increase sales. By understanding the relationship between organic rankings and ads, you can make informed decisions that enhance your product's profitability.
In episode 660 of the Serious Sellers Podcast, Bradley and Destaney discuss:
- 00:00 - Leveraging Amazon Data for Sales Growth
- 00:29 - Amazon Search Query Performance Strategy
- 06:45 - Optimizing Amazon Images for Increased Sales
- 08:01 - Impact of Listing Images on Conversion Rate
- 11:26 - Search Query Performance and Product Optimization
- 11:50 - Analyzing Amazon Data for Optimization
- 15:06 - Helium 10 Search Query Analyzer Tool
- 19:55 - Amazon Search Data Insights
- 23:19 - Maximizing Amazon Search Query Data
- 25:00 - Search Grid Performances
- 30:14 - Keyword Rankings and Sales Optimization
- 33:03 - Improving Sales Through Search Query Analysis
- 35:40 - The Power of Organic Ranking
- 38:51 - Enhancing Product Images for Sales
833 episodes
#660 - Amazon Search Query Performance & Split Testing Workshop
Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Share
Manage episode 479179454 series 2802048
Content provided by Helium 10. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Helium 10 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Learn how leveraging Amazon’s Search Query Performance data and strategic split testing can drive more sales and potentially earn you thousands in additional revenue.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
What if a slight tweak could skyrocket your Amazon sales? Join us as we unpack the transformative potential of Amazon's Search Query Performance data with our special guest, Destaney Wishon of BTRmedia. Together, we shed light on the often-overlooked metrics like conversion and click-through rates (CTR) that can dramatically boost revenue when optimized. Picture this: a mere 4% increase in conversion rate translates into an additional $1,200 in sales for a $30 product. These insights are as vital as traditional PPC, keyword research, and AI advancements in scaling your Amazon-selling success.
Ever wondered how powerful your product images can be in driving sales? We dissect a fascinating case study on a hemp pain cream to reveal how various images impact click rates. By leveraging tools like Helium 10 Audience, powered by PickFu, we gather audience feedback and discuss the importance of regularly updating images to cater to the preferences of specific customer segments. The results highlight the critical role of understanding your target audience and tailoring product presentations to meet their needs for improved market performance.
Unlock the secrets of optimizing your product's visibility with search query analysis, even if you don’t have access to advanced tools like Helium 10’s Search Query Analyzer tool. We guide you through using Amazon's Seller Central to access valuable sales data and discuss strategic optimization of keywords and conversion rates. A real-life example illustrates how focusing on specific keywords, such as "CBD roll on," and boosting ad placements can increase sales. By understanding the relationship between organic rankings and ads, you can make informed decisions that enhance your product's profitability.
In episode 660 of the Serious Sellers Podcast, Bradley and Destaney discuss:
- 00:00 - Leveraging Amazon Data for Sales Growth
- 00:29 - Amazon Search Query Performance Strategy
- 06:45 - Optimizing Amazon Images for Increased Sales
- 08:01 - Impact of Listing Images on Conversion Rate
- 11:26 - Search Query Performance and Product Optimization
- 11:50 - Analyzing Amazon Data for Optimization
- 15:06 - Helium 10 Search Query Analyzer Tool
- 19:55 - Amazon Search Data Insights
- 23:19 - Maximizing Amazon Search Query Data
- 25:00 - Search Grid Performances
- 30:14 - Keyword Rankings and Sales Optimization
- 33:03 - Improving Sales Through Search Query Analysis
- 35:40 - The Power of Organic Ranking
- 38:51 - Enhancing Product Images for Sales
833 episodes
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Similar to Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Positive Leadership has the power to change the world. By focusing on trust, empathy, authenticity and deep collaboration, leaders can energize their teams to achieve success for individuals, their organizations, and society as a whole. Yet, it remains relatively unknown outside positive psychology and neuroscience circles. Join Jean-Philippe Courtois, former member of the Microsoft senior leadership team alongside Satya Nadella and co-founder of Live for Good, as he brings Positive Leadersh ...
…
continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Master the best of what other people have already figured out. “The highest density of wisdom per episode of any podcast.” If you like what we're doing, please hit the follow button. It's a small thing, but it helps us keep going. Thanks for listening. My newsletter: https://fs.blog/newsletter/ My books: https://fs.blog/books/ IG: https://www.instagram.com/farnamstreet LI: https://www.linkedin.com/in/shane-parrish-050a2183/
…
continue reading
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