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In today’s episode of Found in AI, we’re diving into Reddit — the platform marketers love to debate and often avoid — and unpacking why it plays such an outsized role in AI search visibility.

I’m joined by Danny Kirk, founder of ReddiReach, to break down what’s actually happening behind the scenes: how AI engines like ChatGPT, Gemini, and Perplexity pull from Reddit threads and comments, why citations have shifted recently, and why commenting often matters more than posting when it comes to showing up in AI answers.

If you’ve been wondering whether Reddit is “dead” for AI search, how much effort it’s really worth, or how to get started without turning into that brand on Reddit, this episode brings clarity — and practical next steps.

We cover:

• Why Reddit is still one of the largest sources of training data for LLMs
• What the recent drop in Reddit citations actually means (and what it doesn’t)
• How AI engines pull from Reddit threads vs. individual comments
• Why human interaction matters more than upvotes or karma alone
• The difference between posting and commenting for AI visibility
• How brands can reverse-engineer Reddit signals using Google and AI tools
• Tools that help you avoid Reddit rabbit holes and stay focused
• What the first 30 days of a realistic Reddit strategy look like
• Why Reddit is a long-tail play, similar to SEO, not a quick win
• How a single helpful Reddit comment can influence AI answers — even for brands with little to no online presence
• Why AI engines consistently favor content with a real, identifiable human behind it

If you’re trying to understand where Reddit fits into a modern AI visibility strategy — and how to use it without spamming, over-posting, or burning credibility — this episode gives you a grounded, practical starting point.

Let’s connect:

LinkedIn → Cassie Clark | Fractional Content Strategist
Website → https://cassieclarkmarketing.com
Keywords:
Reddit Marketing, AI Search, Generative Search, AEO, GEO, AI Visibility, Reddit SEO, LLM Training Data, AI Citations, Content Strategy, Entity Authority, Reddit Comments, AI Optimization, Search Trends, Digital Visibility