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Content provided by Daniel Lesniak and Keri Shull, Daniel Lesniak, and Keri Shull. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Lesniak and Keri Shull, Daniel Lesniak, and Keri Shull or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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How to Turn One Piece of Content Into 20 Using AI

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Manage episode 524937085 series 3704740
Content provided by Daniel Lesniak and Keri Shull, Daniel Lesniak, and Keri Shull. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Lesniak and Keri Shull, Daniel Lesniak, and Keri Shull or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Dan Lesniak and Keri Shull break down the exact system they use to turn one piece of long-form content into 20+ pieces of content using AI — a strategy they first learned years ago after meeting with Gary Vaynerchuk, and have now modernized with today’s tools.

They walk through how content repurposing used to require videographers, editors, and hours of manual review — and how AI now allows agents to execute the same strategy in minutes instead of days.


What you’ll learn in this episode:

🔹 Where Content Ideas Should Come From

  • Using client “hero stories” instead of generic just-sold posts
  • How to tell stories that highlight emotion, challenges, and outcomes
  • Using AI to inventory past deals and surface strong content ideas

🔹 Using AI to Plan Content in Advance

  • Asking AI to build a 90-day content plan
  • Creating long-form content quickly using Zoom or an iPhone
  • Why long-form content is the anchor for everything else

🔹 Turning One Video Into 20+ Assets

  • Breaking a single video into 5–10 short-form reels or shorts
  • Repurposing content for Instagram, YouTube Shorts, TikTok, and Facebook
  • Creating blog posts, email newsletters, and graphic posts from transcripts

🔹 The Actual Tools They Use

  • Opus.pro for automatically clipping reels and adding captions
  • Otter / Zoom transcripts to generate written content
  • ChatGPT for emails, blogs, captions, and post ideas
  • Canva Magic Studio & Gemini for graphics and images
  • Gamma AI for presentations, flipbooks, and lead-magnet style assets

🔹 Why AI Still Needs a Human Brain

  • AI as a thought partner, not a replacement
  • Why blindly posting AI content creates misalignment
  • How to review, guide, and improve AI outputs quickly

They close with a practical challenge: start small, take one piece of long-form content, and turn it into at least 10 pieces — then build from there.

👍 Enjoying the show? Here’s how you can help us grow:

1️⃣ Subscribe so you never miss an episode
2️⃣ Leave a comment or review — it helps more agents find the show
3️⃣ Share this with another agent who needs to hear it

📲 Follow Dan on Instagram: https://instagram.com/thedanlesniak
📲 Follow Keri on Instagram: https://instagram.com/thekerishull
🎥 Watch full episodes on YouTube: https://youtube.com/@hyperfastagent

  continue reading

8 episodes

Artwork
iconShare
 
Manage episode 524937085 series 3704740
Content provided by Daniel Lesniak and Keri Shull, Daniel Lesniak, and Keri Shull. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Lesniak and Keri Shull, Daniel Lesniak, and Keri Shull or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Dan Lesniak and Keri Shull break down the exact system they use to turn one piece of long-form content into 20+ pieces of content using AI — a strategy they first learned years ago after meeting with Gary Vaynerchuk, and have now modernized with today’s tools.

They walk through how content repurposing used to require videographers, editors, and hours of manual review — and how AI now allows agents to execute the same strategy in minutes instead of days.


What you’ll learn in this episode:

🔹 Where Content Ideas Should Come From

  • Using client “hero stories” instead of generic just-sold posts
  • How to tell stories that highlight emotion, challenges, and outcomes
  • Using AI to inventory past deals and surface strong content ideas

🔹 Using AI to Plan Content in Advance

  • Asking AI to build a 90-day content plan
  • Creating long-form content quickly using Zoom or an iPhone
  • Why long-form content is the anchor for everything else

🔹 Turning One Video Into 20+ Assets

  • Breaking a single video into 5–10 short-form reels or shorts
  • Repurposing content for Instagram, YouTube Shorts, TikTok, and Facebook
  • Creating blog posts, email newsletters, and graphic posts from transcripts

🔹 The Actual Tools They Use

  • Opus.pro for automatically clipping reels and adding captions
  • Otter / Zoom transcripts to generate written content
  • ChatGPT for emails, blogs, captions, and post ideas
  • Canva Magic Studio & Gemini for graphics and images
  • Gamma AI for presentations, flipbooks, and lead-magnet style assets

🔹 Why AI Still Needs a Human Brain

  • AI as a thought partner, not a replacement
  • Why blindly posting AI content creates misalignment
  • How to review, guide, and improve AI outputs quickly

They close with a practical challenge: start small, take one piece of long-form content, and turn it into at least 10 pieces — then build from there.

👍 Enjoying the show? Here’s how you can help us grow:

1️⃣ Subscribe so you never miss an episode
2️⃣ Leave a comment or review — it helps more agents find the show
3️⃣ Share this with another agent who needs to hear it

📲 Follow Dan on Instagram: https://instagram.com/thedanlesniak
📲 Follow Keri on Instagram: https://instagram.com/thekerishull
🎥 Watch full episodes on YouTube: https://youtube.com/@hyperfastagent

  continue reading

8 episodes

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