In this conversation, Erica Lantz interviews Anthony Jones, CEO of Jones Twine and Netwrap, discussing the evolution and importance of netwrap in the baling process. They explore the differences between netwrap and twine, the significance of quality over price, and the risks associated with feeding livestock bales wrapped in netwrap. The discussion also touches on current trends in the industry and the challenges faced by farmers transitioning from traditional methods to modern solutions. In this conversation, Erica Lantz and Anthony Jones discuss the evolution of baler technology, advancements in silage and grain bags, the importance of research and development in agricultural products, pest deterrent technologies, and the significance of building long-term relationships with farmers. They emphasize the need for quality products and the role of R&D in ensuring that agricultural solutions meet the demands of modern farming.