S2 E4 - From Firefighting to Forecasting: Making Sales Predictable Next Year
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If your sales month always ends in a last-minute scramble, this episode is for you.
Most small and mid-sized B2B businesses don’t struggle with effort...they struggle with predictability. In this episode of The Selling Point, Anthony Nicks breaks down why so many CEOs operate in constant sales firefighting mode, and what it really takes to move into reliable, forecastable revenue.
You’ll learn:
- Why most sales forecasts are built on optimism instead of evidence
- What a real sales forecasting model looks like for SMBs
- How inconsistent process quietly destroys predictability
- Why cadence and leadership matter more than motivation
- How Fractional Sales Management helps SMBs replace chaos with control
If your pipeline feels full but unreliable, your forecasts feel like guesses, or you’re still personally stepping in at the end of every month to save deals, this episode will show you exactly what’s missing and how to fix it.
This is the roadmap from reaction to real revenue control.
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Straight talk for CEOs and business owners who want a sales engine that works.
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