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👤 Connect with Today’s Guest – Natalie Nathanson
• Website: magnetudeconsulting.com
• LinkedIn: https://www.linkedin.com/in/natalienathanson/
• LinkedIn: https://www.linkedin.com/company/magnetude-consulting/
• Podcast - Shift and Thrive: https://shiftandthrivepodcast.com/
What does balance really look like when you’re a founder, parent, and leader in a fast-changing world? For Natalie Nathanson, it’s not about perfection — it’s about intention.
Natalie is the Founder & CEO of Magnetude Consulting, a B2B marketing firm helping startups and SMBs scale strategically. She’s also the host of the “Shift and Thrive” podcast, where she interviews leaders on transformation, innovation, and personal growth.
In this episode of A Founder’s Life, Natalie shares how she built her business after a decade in corporate marketing, her approach to leadership and family, and the mindset that helps her stay grounded through chaos.
🔥 What you’ll learn in this conversation:
• How Natalie transitioned from Forrester Research to founding Magnetude Consulting
• The challenges and rewards of building a marketing firm from scratch
• How she defines balance as a founder, parent, and athlete
• Why running, gardening, and creative hobbies fuel her leadership
• The lessons she’s learned from her children and team
• Her advice for new entrepreneurs: “You only get to be new once.”
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⏱️ Timestamps
0:00 – Intro & sponsor (Thankz)
0:37 – Meet Natalie Nathanson: from Forrester to founder of Magnetude Consulting
1:44 – Starting her firm and redefining what marketing looks like for startups
3:20 – How B2B marketing has evolved in the age of AI
4:25 – Family life: raising two kids and learning from parenthood
5:50 – Health: sleep, nutrition, running, and gardening as restoration
7:40 – Fun: resin art, biking, and growing vegetables
8:46 – Balance: intentional time for what matters most
10:03 – Pivotal moment: navigating family illness during the pandemic
11:19 – Advice to entrepreneurs: “You only get to be new once.”
12:39 – Where to find Natalie (LinkedIn, Magnetude, Shift and Thrive)
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