In this episode we take a deep dive into one of the most pivotal decisions for any skincare or bath-&-body brand: whether to launch with a private-label formula or invest in a fully custom formulation. We’ll unpack both pathways—how pre-formulated products offer speed and flexibility, and how bespoke formulas offer uniqueness and long-term brand equity. We’ll compare time-to-market, upfront costs, minimum order quantities (MOQs), brand differentiation, intellectual property ownership, and lane in the market—then help you decide which is right for your current stage, your goals, and your resources. With real-world examples, smart criteria to evaluate, and strategic insights especially for brands like yours (with manufacturing experience and ambitions to scale), you’ll walk away with a clear roadmap: when to start with private label, when to turn custom, or even how to blend both for optimal results. Whether you’re launching De Soap Boutique or stepping up your next product line, this episode gives you the decision-framework to choose the manufacturing strategy that supports your brand identity AND business model.