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Scaling from $20M to $100M: The ERP Advantage for Mid-Market Leaders
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Every growing business eventually hits a wall — the point where manual processes, disconnected systems, and constant workarounds start to suffocate growth. In this episode of ERP Unlocked, Rob Sheldrick explains why mid-market companies that rely on “best-of-breed” software stacks often struggle to scale efficiently, and how an integrated ERP system changes the game.
Drawing from decades of experience helping finance and operations teams modernise their systems, Rob explores the business case for unified ERP platforms. He breaks down how an ERP solution connects every part of your business — from finance and procurement to inventory, sales, and customer service — into one seamless workflow that grows with you.
This discussion is essential listening for finance leaders, CFOs, COOs, and business owners of companies in the $10M–$100M range who are frustrated by the high cost of scaling. Rob unpacks how automation and integration deliver tangible benefits across the organisation:
- Finance automation: Real-time reporting, automated accounts payable (AP) and accounts receivable (AR) processing, and faster month-end closes.
- Operational efficiency: Reduced duplication, cleaner data, and improved visibility across departments.
- Strategic scalability: The ability to add customers, products, and revenue streams without the cost of adding more administrative staff.
- Interoperability: Why robust systems help you to be taken seriously as a supplier to the likes of Coles or Woolworths.
Regardless of your industry, if your business growth is currently limited by manual data entry, spreadsheet chaos, or disconnected systems, this episode will show you how to shift gears. You’ll hear real-world examples of companies that freed their teams from transactional work by consolidating their systems — and how that decision became the catalyst for sustained, scalable growth.
Whether you call it ERP, business management software, or a fully integrated business system, the outcome is the same: better decisions, faster execution, and a foundation that supports your next stage of growth.
Originally recorded in 2022
🔗 Resources & Links
- Learn more about Ndevr’s ERP and cloud solutions: www.ndevr.com.au
- Connect with Rob Sheldrick on LinkedIn
- Explore Cloud based ERP solutions: NetSuite, and MYOB Acumatica.
Further Reading:
- https://www.ndevr.com.au/business-information-management-system-vs-stand-alone-apps/
- https://www.ndevr.com.au/what-is-an-erp-system-and-why-you-need-one/
Subscribe to ERP Unlocked for more insights on ERP systems, automation, and scalable growth strategies for mid-market businesses.
⭐ If you found value in this episode, please rate and review the podcast on Spotify or Apple Podcasts — it helps more business leaders discover the show.
Chapters
1. Welcome and Introduction (00:00:00)
2. The Growth Ceiling Problem: Why adding more apps and admin staff isn’t real scalability. (00:01:45)
3. Fragmented Systems and Hidden Costs – How disjointed finance and operations slow your growth. (00:05:10)
4. The ERP Advantage – What integrated systems like NetSuite, MYOB Acumatica, and Oracle Cloud deliver. (00:09:30)
5. Finance Automation in Practice – How AP/AR automation improves cash flow and reduces overheads. (00:14:25)
6. Operational Visibility – Real-time data and shared insights for smarter decisions. (00:19:42)
7. Business Scalability Explained – Why ERP enables exponential growth without linear cost. (00:23:14)
8. Real-World Outcomes – Examples of companies that scaled using ERP integration. (00:27:59)
9. How to start transitioning from “best of breed” apps to a unified system. (00:33:15)
10. Closing Remarks (00:35:00)
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