“If you don’t resource it, you don’t believe it.” In this episode of Leadership Matters, Glenn Price and Terry Reynolds dig into the brutally simple truth that your real priorities are revealed by where the money, time and people actually go – not what’s printed in the slide deck.

They explore why leaders under-resource big goals and hope sheer effort will fill the gap, how chronic under-resourcing quietly drives burnout and cynicism, and why leadership itself is one of the most misunderstood (and misallocated) resources in the business. From shifting headcount to where the real “must-win battles” are, to using tech and AI to amplify people rather than just adding more bodies, this conversation gets very real about funding what matters and starving what doesn’t.

If your budget and your strategy are telling two different stories, this episode will help you decide which one to believe.